YouTube – JRF – Young Lions 48hr Ad Contest entry 2009

YouTube – JRF – Young Lions 48hr Ad Contest entry 2009.

James Robert Fox, a graphic design student from loughborough as created an entry for the “48 hr Young Lions Ad Contest” that was running on youtube. What really strikes me is how he manages to personifies the our planet and what we as humans are doing to it. At the end it reads “Join the global movement for action on climate change” telling the viewer what the video or ad is all about.

Back to the personification that James as acheived, he seems to have hit a few topics on the head starting with the most simplist of actions: us turning our lights on, so the first topic that is cleverly addressed is electricity, shown by the synchronous blinking and lights out. Then it goes on to the effect vehicles have on the environment as we hear the ignition an subsequent hum of an engine. This transitions to a chainsaw, as you know deforestation is devestating parts of the world and affecting natures natural system of taking in carbon dioxide.  Cutting down of trees to make way for farms so we can eat burgers and to make desks and other furniture. There is some work being done to counter this however with pressure groups lobbying governments and initiatives to limit the amount of tress going down. Nevertheless more needs to be done.
 
Skipping to the end, we see, in what I beleive to be natures response.  Climate change and global warming has lead to adverse weather systems and increase flooding around the world. There are places getting colder, places getting warmer and animals struggling to survive these changes. 

According to James on his website http://www.jamesrobertfox.com/

 

The filming and editing for this was done in 1 hour

 

 
he explains briefly that “the The advert is about climate change and about the UN summit in December where you will be able to make a difference”

via YouTube – JRF – Young Lions 48hr Ad Contest entry 2009.

Filed under: Politics, project, video, climate change, deforestation, flooding, global warming, graphic design, james robert fox, loughborough, lufbra, oxfam, Politics, pressure groups, UN, video